Bruce Blythe, a leading consultant on corporate crises, offers a comprehensive blueprint to guiding a company through the aftermath of a disaster. He offers managers a step-by-step guide to a subject that has intimidated all too many managers, causing them to postpone such preparation indefinitely.
The reader is guided through a series of worst-case scenarios, from a shooting rampage to a flash flood to a terrorist attack, offering handy checklists and field-proven action tests for quick results. Managers and corporate executives are instructed on how best to prepare their teams for a crisis and how to deal with customers, employees, and the media in its aftermath. The author explains tactics and preemptive measures that ensure: a quick return to work; effective press management; better morale; and fewer lawsuits down the line. Blindsided does more than secure the structure of a business. It shows you how to rebuild the spirit of your employees, so that your business can come back stronger than before.
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